Welcome to WSPRA!

Effective school communications, sincere community engagement and proactive public relations have never been more important for school districts. The pressures from COVID-19, divided communities, and emotionally charged issues have raised the stakes even higher for school communicators. Beyond storytelling, your daily work challenges you to manage your school district’s reputation, provide recommendations to your leadership team for trust building, crisis response, and develop community advocates and key communicators to carry your message forward.

Founded in 1967, WSPRA started as a school district association primarily for school PR professionals. Over the years, WSPRA’s membership has evolved to reflect the realities schools face in communicating and effectively engaging a wide range of stakeholders. Unlike 1967, you must work in a high-paced, multi-platform environment.

Today, WSPRA is a diverse organization that represents the full spectrum of “frontline” PR professionals. Our members include full or part-time communications directors/coordinators, district administrators, technology directors, administrative assistants, principals, school board members, and school communications business partners. Communication is the responsibility of everyone!



April 14th Spring Workshop: A one-day Community Engagement Workshop to inspire better public participation 

Register for the workshop and book your hotel reservation now!


Next Virtual Lunch Break: 
Friday, March 9


January WSPRAgram newsletter


2022 Fall Conference

A sincere thank you to our sponsors, speakers, executive director and board members for helping deliver another high quality Fall Conference. Congratulations to all our award winners as well! We hope you are refreshed and inspired to continue serving your students, staff, and communities. 


As a member of WSPRA you have access to:

  • Bi-Monthly virtual lunch breaks to connect with colleagues across the state.

  • Bi-monthly newsletter with the latest in school communications trends and tips. Check out our latest issue!

  • Member-only resources and interactive online forum for the exchange of information and ideas.

  • A seat at the table on important issues like DEI, staff recruitment, student enrollment, school safety, and education policy.

  • Spectrum Awards for professional feedback and recognition.

  • Crisis assistance or consulting through our peer-to-peer network. 

  • Discounted membership rates for WSPRA’s conference, workshops, webinars, and materials.

WSPRA is a network of professionals who work in schools and understand your needs and concerns. Renew or become a member today by clicking here.


The Wisconsin School Public Relations Association (WSPRA) is a professional association representing school communicators, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). 

The Benefits of Membership

WSPRA offers professional development and networking opportunities, publications, and other resources to support educational professionals in their school communication and public relations efforts. We understand that Wisconsin school districts are unique and people in various roles are responsible for communications.

Join Today

About Us

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA).

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