2022 Fall Conference Save the Date


Wed., Nov. 16: Pre-Conference & Welcome Reception

  • Choose one of two pre-conference sessions, 3-5 pm
    • Culture Clash: Issues Management in the Age of Instant Communication
      Joan Sahlgren, Communications and Community Engagement Director for the Loudoun County Public Schools
      Election cycles across the country, local and state, mean more interest in schools and school boards than ever before. In Virginia, a culmination of culture-clash, the effects of an ongoing pandemic and an off-cycle gubernatorial campaign created an emotionally charged environment. This resulted in organized campaigns that brought out unusually large crowds for every school board meeting, dominating every local and national news cycle for months. Explore what does and doesn't work when anxiety over schools becomes a talking point in an election cycle.
    • Up Your Storytelling Game
      Megan Sheridan, Communications Marketing Coordinator, St. Joan Antida High School (Milwaukee) and Holly Henderson, Communication Strategist, The Donovan Group
      Improve your skills, learn new tips and tricks, share ideas! Whether you're a beginner with a passion to take great pictures, or an advanced photographer just looking to brush up or polish existing skills, this hands-on workshop will help you explore new creative ways to expand your photography skills. Then, practice the qualities of a well-designed graphic (using negative space, fonts, the rule of thirds, etc.). Bring a camera (DSLR or phone) and a device to practice graphic design principles (we will use Canva as the learning tool). This will be a friendly space to share ideas and ask questions. Get feedback on an existing project or create something new that you can use when you return to your district.
  • Welcome Reception, 7-9 pm

Thurs. Nov. 17: A day of learning, networking, awards, and MVPR Fun

  • Conference begins at 8 am with Keynote Speaker, Julie Thannum, APR, Senior Strategist, CESO and NSPRA Past President - “Grace & Grit Under Fire - growing personally and professionally as a school PR leader”
  • Throughout the day, choose 3 of the 9 breakout sessions
  • Spectrum Awards Luncheon, featuring presentation of awards to members and remarks by NSPRA Executive Director Barbara Hunter, APR
  • Beginning at 6 pm, the evening Networking Reception will feature a Packer Tailgate with food, games, prizes, time to network, and more! Watch the game with your fellow MVPR professionals! Not a football fan? Enjoy all of the other activities! [Note: heavy appetizers will be served, which should be enough for dinner, but 4-6 pm will be set aside for personal time or to get dinner on your own if you wish.]

Fri, Nov. 18: Fun Run, more learning, and raffle prizes

  • #k12prfitrun - Fun Run (3 miles)
  • WSPRA Annual Meeting
  • Keynote Speaker, Cathy Kedjidjian, APR, Executive Director of Communications & Strategic Planning, Glenview School District 34 (IL) and NSPRA President
  • Choose 1 of the 3 breakout sessions
  • Resource Fair raffle prizes

Throughout the conference: visit our business partners at the Resource Fair! This conference is not possible without the support of these vendors. Learn, ask questions, and win prizes!

Conference registration will open the first week in October!


Take advantage of the WSPRA group rate!

Make room reservations by October 21 to take advantage of the special group rate.

$90 - Single
$129 - Double
$180 - 2 Bedroom Suite

  • Call 1-800-876-3399

  • Identify yourself as being a member of the Wisconsin School Public Relations Association Group.

  • When you check in, remember to bring your school district’s proof of tax-exempt status.

INDUSTRY PARTNERS:  We invite you to partner with us in delivering high quality PR professional development during the 2022-23 school year.

Learn more about how your organization can reach a diverse group of individuals and organizations that that represent the full spectrum of "frontline" PR professionals. Our members include full or part time communications directors, district administrators, technology directors, administrative assistants, principals, school board members, and school communications consulting organizations. Communication is the responsibility of everyone!