The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). WSPRA has earned NSPRA’s Exemplary Chapter Award multiple times, distinguishing the organization as the state’s leader in school-community relations, providing valuable professional development opportunities to its members. Mission of WSPRAThe mission of WSPRA is to “expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.” HistoryThe Wisconsin School Public Relations Association (WSPRA) was chartered in August, 1967 by the National School Public Relations Association (NSPRA). George Tipler, first Executive Director of the Wisconsin Association of School Boards (WASB), recognized the critical role that public relations plays in school districts. Tipler encouraged active participation by WASB to support the efforts of public relations professionals. From this initial handful of members, WSPRA has grown to an organization representing, schools, school districts, educational associations, consulting agencies and organizations. WSPRA continues to serve the needs and interests of superintendents, board of education members, principals, secretaries, teachers, consultants, and professional public relations personnel in school districts throughout Wisconsin. What is a School PR Program?According to the National School Public Relations Association, an educational public relations program
Source: National School Public Relations Association National RecognitionFrom its inception, WSPRA has been a very active organization, seeking to provide services to its members-an annual conference, workshops on current issues, specialized presentations, handbooks on specific topics, and networking. The National School Public Relations Association values the activities of its chapters and provides opportunities for its chapters to be recognized for activities and projects conducted throughout the year. NSPRA Mark of DistinctionThe National School Public Relations Association has recognized WSPRA as a Mark of Distinction Chapter in 2010, 2011, 2012, 2013, 2014, 2017, and 2023. WSPRA has received additional recognition as a chapter and for single projects:
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